RUN THE REESE'S BOX

Interactive concept for the chocolate that calls itself "perfect". Dispensers will be placed around different cities, rewarding Reese's mini's for anyone willing to prove their love for Reese's. The twist is that each dispenser is maneuvered by an online user. These clips could even be repackaged for spots or online mashups, extending the Perfect campaign to more shareable territory.

© 2014 The Desk of Joseph Kwan